Our Privacy Policy

Your privacy is critically important to us. At Crops For Energy we have a few fundamental principles:

  • We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
  • We don’t store personal information on our servers unless required for the on-going operation of one of our services.
  • In our blogging products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy which incorporates these goals:

Crops for Energy (“Crops for Energy”) operates several websites including treefactory.co.uk, wondertree.co.uk and crops4energy.co.uk. It is our policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Wondertree collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Our purpose in collecting non-personally identifying information is to better understand how visitors use our website. From time to time, Wondertree may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Wondertree also collects potentially personally-identifying information like Internet Protocol (IP) addresses. We do not use such information to identify visitors, however, and do not disclose such information, other than under the same circumstances that predicate the use and disclosure of personally-identifying information, as described below.

Gathering of Personally-Identifying Information

Certain visitors to our websites choose to interact with Wondertree in ways that require us to gather personally-identifying information. The amount and type of information that we gather depends on the nature of the interaction. For example, we ask visitors who sign up for a newsletter to provide a name and email address. Those who engage in transactions with Wondertree are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, we collect such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction. We do not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Wondertree may collect statistics about the behavior of visitors to our websites. For instance, we may monitor the most popular pages and articles on our websites. Wondertree may display this information publicly or provide it to others. However, we does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Wondertree does not disclose potentially personally-identifying and personally-identifying information to its employees, contractors and affiliated organizations except where (i) there is a need to know that information in order to process it on our behalf or to provide services available at our websites, and (ii) they have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Wondertree websites, you consent to the transfer of such information to them. We will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, we disclose potentially personally-identifying and personally-identifying information only when required to do so by law, or when we believes in good faith that disclosure is reasonably necessary to protect the property or rights of Wondertree, third parties or the public at large. If you are a registered user of an Wondertree website and have supplied your email address, we may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Wondertree and our products. We primarily use our various websites to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Wondertree takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Wondertree use cookies to help Wondertree identify and track visitors, their usage of Wondertree websites, and their website access preferences. Wondertree visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain website features may not function properly without the aid of cookies.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Wondertree and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Wondertree retains the right to change its Privacy Policy from time to time. We encourage visitors to frequently check this page for any changes to our Privacy Policy. Your continued use of our websites after any change in this Privacy Policy will constitute your acceptance of such change.

Compliance with UK Data Protection Legislation

Wondertree complies with all relevant UK and European data protection legislation. Please contact us if you require further information